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Bliss-ful Thinking?

Spa brand is expanding to lifestyle brand with apparel, home products and more.

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By: Christine Esposito

Editor-in-Chief

Bliss says it is evolving into a major “well-being lifestyle brand.” The company’s plan consists of a massive brand expansion, launching more than 300 new products that span across multiple categories including tools, color cosmetics and nails as well as apparel, candles, home fragrance and more beginning in September.  “We've seen two consistently growing, converging global trends of well-being and happiness,” said Bliss president Mike Indursky.  “Bliss has always been ...

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